Tag Archives: spiral dynamics

What Can Evolution and Spiral Dynamics Tell us About the Coronavirus?


Let’s not bash the integral community

To my colleagues in the Spiral Dynamics community, please, let’s not be too critical of our friends in the integral community.  WE ARE different members of the same tribe. It is only a difference in philosophical opinion on which quadrants/triads are more important than others. A few days ago, I posted a link to the upcoming online Integral conference with a  comment that was intended as a joke to accentuate our philosophical differences, but apparently it was taken as a criticism by some.

It is the SD community, not the the Integral community that lags behind on moving its own work forward.  Bence Ganti and Dennis Wittrock, the organizers of the European Integral Conference, were very gracious to invite Don, Elza, and me to be keynote speakers at the 2016 Integral European Conference. We were grateful for the opportunity. It was also at that conference that we celebrated the 20th Anniversary of the launch of the original Spiral Dynamics book. A 20th Anniversary event for the book never materialized in the SD community due to many reasons, but primary because of too many diverging egos wanting to claim ownership of the SD legacy.

Our own community’s division has also been our Achilles heel in moving our work forward. But this doesn’t absolve the Integral community from all responsibilities.  At the core of our continued differences remains the fact that the Integral community still has a  marginal understanding of Graves/SD. They approach SD as an opportunity to expand on how Wilber sees it, and are disappointed when they see that our work stands alone as its own whole systems approach and chose not to unlearn the Wilberian version of it. This is what’s at the heart of the division. Wilber pacified our important stuff, accentuate the stuff that makes his stuff look good and intentionally made our stuff an increasingly smaller part of his evolving theory that explains everything while we stood back defesnelessly and allowed it to happen.

There’s no dispute that one of the most successful systems application of Integral theory is reflected in the highly successful work of Frederic Laloux. Other than Wilber’s books, Laloux’s  book Reinventing Organizations is the most successful in integral literature that has penetrated organizational culture at deep levels. But what would you say if I told you that Laloux based his book on Spiral Dynamics, not Integral. The man is a consultant who understood systems not a monk or a therapist. It was due to Don’s insistence that he be named as co-author that Laloux chose to change the colors and approached Wilber to write the Foreword. Wilber, desperate for someone who understood systems, welcomed Laloux with open arms. Strangely, Wilber’s foreword reads a lot like the foreword that Don wrote for my book. Just change colors and add quadrants.

This is an example of the power of how the Spiral with the added elements of the Quadrants  can expand the use of both models into the mainstream, while respecting both as independent frameworks. There has to be more people who fully understand verticality and systems  the way Laloux does in the Integral camp, and more people in the SD camp who can understand the complementary aspects of Integral and reinterpret them through SD, not allow Integral to swallow SD whole.

But, sadly, our division comes from the very top. In my opinion, there is very little inclination within the integral community to understand the systems and Large Scale applications of our work. We also shy away from their fuzzy circling stuff with arms raised to salute something or someone, or nothing or everything, etc… These are differences that need to be tolerated and even respected instead of criticized in order to develop tolerance and respect for both models separately.

While the Integral community is organized, we are everything but. We are a greatly divided community as demonstrated by the wide division and the huge ego flexing at the 2018 Spiral Dynamics Summit. I set up that conference to be a unifying event, and to formulate a legacy plan moving forward. Instead it turned out to be the point of entropy to the SD Constellation in its current form.

In order for SD to become the legacy it deserves, there needs to be a rebirth that sees its long term use by world leaders to solve world problems, and augmented by new academic rigor. It won’t survive just in the world of consulting and training. There has to be a long-term deliberate plan that requires serious commitments  by people who are detached from their egos. I believe there needs to be a return to academic rigor that needs to be housed at a globally respected US institution for higher learning that will become the global clearing house for everything Graves/SD.

This will be a homecoming for the three American academics, Graves, Beck and Cowan, met by American academic exceptionalism not some watered-down version from some obscure places injecting the framework with local colloquialisms and calling it science. Without that, we have little credibility moving forward.



Spiral Dynamics and MEMEnomics in Collaboration to Design the Next Global Financial Architecture 

Dr. Don E. Beck and I will be keynote speakers at the 75th Anniversary of the Bretton Woods Financial Conference this July which is taking place at the same center that held the original conference that changed the world. This invitation came about as the organizers of the conference, under the leadership of the late Bernard Lietaer, the co-designer of the Euro, studied my book MEMEnomics. The group then decided to gain a deeper understanding of Spiral Dynamics by studying Dr. Beck’s original book on the theory.  I was fortunate enough to meet Bernard in Boulder, CO in the mid 2000’s when he attended an event led by Dr. Beck. Then as fate would have it, we met again in 2013 in New York as we shared the same media publicist that was promoting our respective books.

The theme of the upcoming conference is Economics at the intersection of Humanity, Technology, Ecology, Governance and Markets. Dr. Beck and I will be the opening speakers on the second full day of this In-conversation-with conference format. The organizers would like our opening (in their words) to be a showcase of Spiral Dynamic to prime participants to start thinking differently about economic systems.

There will be many prominent attendees and speakers  and many organizations represented that include: The IMF, New America, Poverty Action Lab, Council on Foreign Relations, The Buckminster Fuller Institute, National Geographic, CARE, The Nature Conservancy, MIT Innovation Lab, The Financial Times, The Schumacher Center, & The Institute for New Economic Thinking.

The Evolution of Bretton Woods

The original 1944 conference was organized by US President Franklin D. Roosevelt who invited delegates and heads of states from 44 different countries to create a post WWII economic and financial blueprint. John Maynard Keynes, the most prominent economists at the time was the master architect behind the conference that gave the world the current global financial and economic order. This was the event that gave birth to so many institutions born out of a new global paradigm on peaceful trade and development. It made the US the economic superpower it is today. It gave the world the International Monetary Fund and The World Bank, and made the US Dollar the de facto reserve currency for the world. It also gave us a preview of how a resilient Blue system (regulatory structure that understands economics) in government can direct economic policies and nudge a culture towards systemic prosperity by providing smart regulation that anticipates the Orange system’s (free market capitalism) every move and keeps its exploitation in check.

These values, which represent the Patriotic Prosperity Cycle in my book, were with us until the 1970’s when runaway inflation and  budget deficits made it impossible to keep the dollar pegged to the gold standard. That’s when President Nixon allowed the US currency to float and become a fiat currency backed only by the word of our government. The cycle entered the decline phase thereafter as Germany left the Bretton Woods Agreement, and the world was hit by the first Arab oil embargo. Its final entropy phase came during the Carter years when any and all measures of Keynesian economics failed to tame double-digit  inflation and runaway interest rates that were choking any meaningful economic growth.

As Keynesian economics waned in the US, it was replaced, with much fanfare by Monetarism, with Milton Friedman as its ideological father. This is the Orange economic phase I call the Only Money Matters Cycle in my work. Beginning with the Reagan presidency, the institutions created by Bretton Woods shifted from a trade, reconstruction, development and humanitarian mission, to mostly a banking function motivated by profit. Today these same institutions are the main reason why less developed countries remain in a perpetual downward spiral of debt that can never be repaid. (Click here to read my 2009 published piece  about the value systems structures that made this possible).

The push to develop the entire world into this peaceful commerce paradigm went into high gear under the Monetarist ideology and became instrumental in continuing the goal of ending wars against each other. But, as we came together to end wars through the virtues of free markets, and an insatiable appetite for consumption, we collectively and inadvertently waged a slow but deadly war against Mother Nature’s key ecosystems.

This will be the monumental challenge this conference needs to address. It seems that from the diverse list of attendees, speakers and the institutions  represented, this might just be the right place to start work on a new blueprint that reframes human activity as part of the planetary ecosystem. While the conference might not hold the same CAPI* the original conference did 75 years ago,  the hope is that it can inform leaders on the type of institutions we need to design to effectively address the existential threats we as a humanity have collectively created for ourselves and the planet.

Although the event itself is not open to the public, here’s the link to its website for more information. https://www.brettonwoods75.org/

*CAPI stands for Coalescence of Authority, Power and Influence. It’s is an advanced Spiral Dynamics concept adopted from the Adizes Institute. It’s presence as a representation of systemic stakeholders, is an essential ingredient in the design of Large-Scale transformational systems.