Tag Archives: sustainability

Sustainability Practices and the MEMEnomics Framework

I was invited as a keynote speaker to the 2014 annual Sustainability Reporting Conference in Berlin Germany. This was a gathering of leading edge thinkers from all over the world representing corporations who are keen on advancing the values of a green and inclusive economy, and the agencies who report on such practices. Most of the focus was on how to define the “reporting” function on sustainability just as credit agencies focus on their credit reporting function. The difference is that credit reporting and other corporate reporting functions have been quantified and standardized for decades with clear and measurable consequences for failing to follow the standards. On the other hand, the sustainability reporting function remains in its infancy stages requiring further debate and a globally unified measure of consequences for failure to meet standards.

In the MEMEnomics Framework, the reporting function – whether it relates to credit, sustainability, or the thousands of indexes that are calculated every day – remains a value of the 4th level BLUE system. Absolutist and standardized. It is a glorified form of accounting. It matters not what you’re reporting on, unless there are real quantifiable consequences for failing to meet the standards, the endeavor will not have universal acceptance. Since most of these standards are designed to give a client a competitive edge, they have the reporting of financial capital as their primary objective, and human and natural capital a distant second. Sustainability reporting is looking to change those metrics and herein lays the challenge.

Slide2The concept of sustainability itself is a Second Tier notion, needing everyone who is contributing to the carbon footprint to raise their level of consciousness to the Planetary 7th and 8th level systems. At the corporate level, this is easier said than done, especially when 90-95% of corporate values remain in the First Tier (Levels1-6). As my friend Ralph Thurm of BSD Consulting/Germany, who organized the conference kept reminding us, we are only doing “less bad” and still have a long way to go.

Slide1After presenting the MEMEnomics Platform for Functional Capitalism in my keynote, I proposed that not all political and corporate leaders have the conscious awareness needed to voluntarily adopt sustainability measures, which meant they have to be “disrupted into adopting them”. The title of my talk was “Innovate, Disrupt, and Align”. The West must lead on the first two, forcing the rest of the planet to automatically align through sustainable means of production with greater economic benefit than the traditional conventional means.


Spiral Dynamics & Memenomics; Human Emergence Training in Austin, Texas

Dr. Don Beck and I led a two-day intensive training in Spiral Dynamics and Memenomics in Austin Texas. As many as 60 attendees were present from all over the country. The event coincided with the South by South West (SXSW) conferences and Festival.  Thanks to our sponsors Peace through Commerce, Voice & Exit, and What if it Really Works? who made it all possible. Below are some slides from my presentation that show the re-framing of economic issues through the prism of this emerging science we call values-systems. For those interested in becoming certified in Spiral Dynamics level 1  by Dr. Beck himself, we’ll be offering a 3-day long training to coincide with the launch of The Center for Human Emergence  Third Coat in Houston and the launch of my book. These events are all slated to take place September 20-24 with speaking engagements and book signings at different venues. The SDi training Level One will be on the weekend. Please check back in late July or early August for posted updates on the September schedule

The slides below are often the ones that are the most informative about the Memenomics framework and tend to solicit the most questions and comments. Many of the plotted graphs will be shared on the Memenomics website after the release of my Book: Memenomics; The Next Generation Economic System.  Please visit earlier posts if you’d like to deepen your knowledge about the history of Memenomics, Spiral Dynamics, values-systems, Dr. Don E. Beck and Professor Clare W. Graves.


New Blog Title; appropriate coverage for the times

I apologize to the many readers of my previous blog who couldn’t gain access to my posts from the link on my company’s website. I will occasionally re-post some of the old writings if and when they relate to events happening in the marketplace. As the current financial crisis continues to shake the faith of many around the world in the free markets system, I will continue to bring awareness to a developmental approach to capitalism which gave me the title for this new blog. Sustainability’s New Frontier goes beyond green practices that everyone thinks will get us out of the economic malaise we’re in. The focus of this new blog will be a “Stratified Development” approach that will examine appropriate economic policies commensurate with the value systems of people and the life conditions in communities, regions, and countries they’re in.
This is our Mission Statement from our ABOUT page:

Western economic models designed to end poverty and to usher in an era of peace and prosperity have placed the world on an increasingly unsustainable path. Efforts to stamp out underdevelopment have created many failed states and the rift between the first world, the emerging world and the third world grows by the day. The Anglo-Saxon model for development has proven to have many shortcomings the biggest of which is to make every inhabitant of the planet a consumer of goods. This blog attempts to examine the failures of economic integration through the lenses of value systems and attempts to offer culturally-fit economic solutions that work. Through the emerging science of value-systems we will attempt to demonstrate how economic policies that are commensurate with the cultural value systems of a specific country are a far more accurate measure of sustainability than most current economic models offer. This is the New Frontier for sustainable economic development. This is where “Economics meets Memetics.”

As we’re witnessing this historic collapse of financial systems around the world, the focus of the blog will be on the value-systems that got us here, how to make sense of it all, and engage in debate on how to design for the future through the lenses of value systems science. Please stay posted