Tag Archives: Don Beck

Don Beck’s 1995 Strategy to Unite South Africa through Rugby

In celebrating the life of the great South African leader Nelson Mandela we often ignore the work that was done behind the scenes that made the story of South Africa possible. For a period of ten years my mentor and friend Dr. Don Edward Beck was one of many people who worked with many stakeholders in South Africa to insure the transition from Apartheid is as smooth as possible. What is not being mentioned by the media is that the Orange values in South Africa (industry) took the lead is transitioning the country out it its segregated past. Much of that work is detailed in the book The Crucible; Forging South Africa’s Future, which Dr. Beck co-wrote with South African Journalist Graham Linscott. The book will be republished in 2014 on its 20th Anniversary with an update on where South Africa is today and how far it has come in implementing the Road map outlined in the book. It is ironic that when Madeba passed,  Dr. Beck (after a 15-year absence from South Africa), was in Johannesburg on a tour of South African universities for a closer Memetic assessment of where the country has moved to in the last two decades.

Since work behind the scenes does not make for a sexy read or for prime time media coverage, here is a story that will. Many readers have seen the movie Invictus. What people don’t know is that Don Beck, who was a football player in his youth, became the team psychologist for the New Orleans Saints. Sports psychology remains Don’s passion till this day. In South Africa, he became a close friend and adviser to the Springbok coach Kitch Chritie and team captain François Piennar.  Don declined the invitation to be the adviser on the movie because of certain historic inaccuracies in the script.

Mendela-Piennar

Here’s how journalist Linscott described Don’s strategy: Beck recommended that an African crowd song should be introduced at The World Cup matches. That if possible the support of Nelson should be enlisted… It is history now, but the mainly white crowds adopted the African miners’ song Shosholoza. Afrikaner hardliners cheered and wept with emotion as Nelson Mandela wore Piennar’s No.7 jersey before the final game. Black newspapers, which had ignored Rugby as a white sport, went into frenzies of excitement with each succeeding World Cup Victory. Never before had the new South Africa been more emotionally united. Sports unity is something Beck always called for, not just for its own sake, but as a nation-builder.

For the detailed strategy that Don outlined, please click on this link to an interview Don did with our associate Russ Volkman, editor of Integral Leadership Review  after the release of Invictus.

Invictus & Don Beck’s Six Games to Glory

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MEMEnomics; The Next-Generation Economic System –The Book

Friends and colleagues, after more than 10 years of working closely with Dr. Don Beck, hundreds of presentations and training seminars, 5 years of research and three years of writing, I am happy to announce that my new book MEMEnomics; The Next-Generation Economic System was launched on September 30, 2013.

I am grateful to all my colleagues and thought leaders for supporting the framework for the sustainability philosophies outlined in the book. I am  humbled by the compliments it continues to receive  from both the integral consciousness community and the business community. I’m especially thankful for Don Beck of the Global Center for Human Emergence for writing the brilliant foreword,  to Deepak Chopra, the sage and the scientist for his beautiful words of endorsement, to Howard Putman, former CEO of Southwest Airlines for his Big Picture view of the book, to Jean Houston, one of the founders of the Human Potential Movement for her relentless support and for Dr. Bruce Lipton for acknowledging its evolutionary nature.

My gratitude also goes out to Economist Hazel Henderson, Founder of Ethical Markets for her endorsement, to Cindy Wigglesworth, author of SQ21  and to John Steiner and Margot King of the Tranpartisan Center in Boulder, CO for their support of our work over the years.  The enthusiasm the book is receiving echoes the need for better business values around the world. Its success is a celebration of the emerging values of business consciousness that give us all hope for the future.

memenomics jacket option ns edit 3- 8.5

Below is a publishers preview from amazon.com

Book Description

Publication Date: September 17, 2013

Books about subjects like economics are rarely written from the perspective of human or cultural evolution. Seldom, if ever, does a reader come across a narrative with pioneering methods that reframe a specialized discipline through a wide-cultural whole systems approach. This is precisely what Said E. Dawlabani does in this revolutionary book, Memenomics: The Next-Generation Economic System. This is a book that reframes the issues of competing economic and political ideologies and places them into an evolutionary new paradigm. This is a book about change done right.

It is no secret that today we are dealing with a great political divide that threatens many of our democratic institutions. Right and left ideologies have becomes polarized camps that seem to be worlds apart. If we were to do a content analysis of all the speeches, books, and articles from the last few years, we would see several clear and distinct patterns which seem to point us in several different directions. There is a formidable challenge that awaits thinkers who are shaping the future of humanity. One of monumental proportions that will call on our collective ability to create political and economic systems that can best handle the complex conditions confronting life on our planet. When the Scottish moral philosopher Adam Smith penned his views on the evolution of human morality and trade over two centuries ago, he captured the hearts and minds of people the world over. But today, after guiding the free enterprise system to unimaginable heights, his teachings are being questioned at their core. Current global economic and governing systems can no longer run on fixed or rigid ideologies regardless of how virtuous or inspiring they were in the past. In order for new leadership to emerge to answer our challenges, new paradigms must be created.

One new paradigm for human and cultural emergence is beautifully detailed in this book. Memenomics makes the case for how artificially imposed systems in economics become closed and toxic. By using processes that were pioneered through five decade of research and global applications Said repeatedly makes the case for why the future of economics must consider a values-systems approach if the field should emerge into a whole-systems form of leadership in the future. Through technologies such as Natural Design and life cycles of values systems, Said pioneers a fresh reframing of economic history that uncovers the blockages of trickle-down approaches of the past. He then offers remedies that set a new standard for sustainable practices, ones that are based on functional platforms designed to address the needs of people and cultures at their particular level of economic emergence. This book is a brilliant primer on the application of the values-systems theory to economics. It is a field guide for anyone looking to establish a cultural values-systems understanding not only to economics but also to the applications of the theory of Spiral Dynamics and the seminal work of Clare W. Graves. It represents the evolution of the Gravesian model into a field that rarely considers the different needs and motivations of the different stages of human and societal development.

To buy the book on amazon, please click on this link

You can also read the Foreword, Introduction and Chapter One for free on Amazon Kindle Preview here 

I’m quite pleased with the success of the book. It has been consistently in the top 100 books on Economic Theory for the Kindle version.  Although the Library Journal doesn’t consider it a part of mainstream economics, it was never intended to be as such. Change, rarely, if ever comes from within the system; a view that this theoretical framework made clear over four decades ago.

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Spiral Dynamics Integral and the Role of Value Systems in Economics

PART I: Brief History of the Science of Values System; Graves and Beck

Emerging from the original work of Dr. Clare W. Graves’ bio-psycho-social systems perspective, and developed by Dr Don Beck, Spiral Dynamics integral is a way to think about complex things, both in organizations and individual lives. The framework offers a fresh, powerful, and comprehensive approach to problem solving, change, and transformation. Spiral Dynamics explores the core intelligences and deep values that flow beneath what we believe and do. The result is a dynamic model of emergent thinking systems that explain, how values arise and spread, why people make decisions in different ways, and what to do with those differences to create a win-win-win outcome.

Spiral Dynamics answers questions like:
  • IF it is time for change, then change FROM what TO what?
  • WHY do people respond to different motivators?
  • WHY and HOW do values arise and spread?
  • WHAT is the nature of change?
  • HOW should who lead whom to do what, and when?

Spiral Dynamics integral is a bio-psycho-social map of living human systems that focuses on natural designs and offers whole new integral solutions that are ecological, systemic, and life-affirming. In effect the theory describes and makes sense of the enormous complexity of human existence, and then shows how to craft elegant, systemic problem-solutions that meet people and address situations where they are.
Spiral Dynamics integral is applied to individual projects to large scale change in countries and cultures. To business, health care, education, Politics and social change.

This powerful conceptual system has been field-tested in some of the most complex environments on the planet, from inner-city Chicago to racially plagued South Africa. And from large scale projects in the Netherlands to reforming the educational system in Mexico.

“Once a new social stage appears in a culture, it will spread its instructional codes and life priority messages throughout that culture’s surface-level expressions: religious, economic and political arrangements, psychological and anthropological theories, including views of human nature, our future destiny, globalization, and even of architectural patterns and sports preferences. We all live in flow states; we find ourselves pursuing a never-ending quest”

don-beck

-Dr. Don Beck

“Briefly, what I am proposing is that the psychology of the mature human being is an unfolding, emergent, oscillating, spiraling process, marked by progressive subordination of older, lower-order behavior systems to newer, higher-order systems as man’s existential problems change.”

graves

-Dr. Clare W. Graves.

PART II. The Color Codes of the Spiral

interactive-spiral

BEIGE Instinctive/Survivalistic MEME – starting 100,000 years ago

Basic theme: Do what you must just to stay alive

  • Uses instincts and habits just to survive
  • Distinct self is barely awakened or sustained
  • Food, water, warmth, sex, and safety have priority

PURPLE Magical/Animistic MEME – starting 50,000 years ago

Basic theme: Keep the spirits happy and tribe’s nest warm and safe

  • Obeys the desires of the spirit being and mystical signs
  • Shows allegiance to chief, elders, ancestors, and the clan
  • Individual subsumed in group

RED Impulsive/Egocentric MEME – starting 10,000 years ago

Basic theme: Be what you are and do what you want, regardless

  • The world is a jungle full of threats and predators
  • Breaks free from any domination or constraint to please self as self desires
  • Stands tall, expects attention, demands respect, and calls the shots
  • Enjoys self to the fullest right now without guilt or remorse
  • Conquers, out-foxes, and dominates other aggressive characters
  • Preserves sacred objects, places, events, and memories
  • Observes rites of passage, seasonal cycles, and tribal customs
  • Forms into survival bands to perpetuate life
  • Lives “off the land” much as other animals

BLUE Purposeful/Authoritarian MEME – starting 5,000 years ago

Basic theme: Life has meaning, direction, and purpose with predetermined outcomes

  • One sacrifices self to the transcendent Cause, Truth, or righteous Pathway
  • The Order enforces a code of conduct based on eternal, absolute principles
  • Righteous living produces stability now and guarantees future reward
  • Impulsivity is controlled through guilt; everybody has their moral place
  • Laws, regulations, and discipline build character and moral fiber

ORANGE Achievist/Strategic MEME – starting 300 years ago

Basic theme: Act in your own self-interest by playing the game to win

  • Change and advancement are inherent within the scheme of things
  • Progresses by learning nature’s secrets and seeking out best solutions
  • Manipulates Earth’s resources to create and spread the abundant good life
  • Optimistic, risk-taking, and self-reliant people deserve success
  • Societies prosper through strategy, technology, and competitiveness

GREEN Communitarian/Egalitarian MEME – starting 150 years ago

Basic theme: Seek peace within the inner self and explore, with others, the caring dimensions of community

  • The human spirit must be freed from greed, dogma, and divisiveness
  • Feelings, sensitivity, and caring supersede cold rationality
  • Spreads the Earth’s resources and opportunities equally among all
  • Reaches decisions through reconciliation and consensus processes
  • Refreshes spirituality, brings harmony, and enriches human development

YELLOW Integrative MEME – starting 50 years ago

Basic theme: Live fully and responsibly as what you are and learn to become

  • Life is a kaleidoscope of natural hierarchies, systems, and forms
  • The magnificence of existence is valued over material possessions
  • Flexibility, spontaneity, and functionality have the highest priority
  • Differences can be integrated into interdependent, natural flows
  • Understands that chaos and change are natural

TURQUOISE Holistic MEME – starting 30 years ago

Basic theme: Experience the wholeness of existence through mind and spirit

  • The world is a single, dynamic organism with its own collective mind
  • Self is both distinct and a blended part of a larger, compassionate whole
  • Everything connects to everything else in ecological alignments
  • Energy and information permeate the Earth’s total environment
  • Holistic, intuitive thinking and cooperative actions are to be expected

PART III. Role of Value Systems in Economics

(will be subject of next blog)

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